Avoca is an Irish family-run business that spans one of the world's oldest surviving manufacturing companies and Ireland's most exciting stores. We've some of the country's best loved and most garlanded Cafés. We export our famous throws & blankets as well as our clothing ranges to boutiques around the world and have our own food label with dozens of delicious products. There are Avoca perfumes, glassware, ceramics... we even run a world-class garden. Our HQ is at Kilmacanogue and you'll find more information about all our stores, cafés and gardens in Explore Avoca.

We've over 600 great people at 11 locations across Ireland and wholesale to dozens of countries worldwide. All from a modest handweaving mill that was established in a rural Irish village in 1723. And never, ever boring we hope.

Many of our adventures have been great successes, but not all, of course. What unifies our approach is to try to avoid the average or ordinary. Instead, we look for colour and life and happiness, and seek out the unusual and beautiful. Our mission is to create joy and have fun. In fact we're selfish, choosing things firstly because we love them and then hoping we're not alone in our taste.

By and large, Avoca don't do shortcuts: if we're going to pursue an idea, we don't waste time, but we like to do it properly, not just for the bottom line. We keep what Avoca offers unique by designing and innovating in-house, and nurturing relationships with like-minded partners, like organic farmers, potters, perfumers and candle makers, for example.

Avoca remains a family business, now run by four siblings, their parents and a fantastic team. And in the way of families, exchanges of view can be, let's say, colourful. Perhaps this is the extra ingredient that separates Avoca from the mainstream, high street. Whatever it is, for now, it's working. All this is Avoca.

See more photos here

Find us on Facebook here. And on Twitter here. Here's a short film vodafone made about Avoca: